Watford Business
Improvement District (BID) Ltd

A snapshot of our key projects

Watford Food & Drink Week

Watford Food & Drink Week is an annual celebration of culinary offerings available in the town centre. The BID encourages local restaurants, cafes, coffee shops, pubs, bars, clubs and retailers to take part and create unique offers and activities over the week. These are promoted in and around the Watford area via 35,000 free brochures which are door dropped to households and businesses, a dedicated microsite www.watfordforyou.org/foodanddrinkweek/, POS materials, an extensive radio campaign and social media promotions.

Watford in Bloom

Each summer Watford BID arrange and maintain eye catching floral displays, adding colour and vibrancy to Watford town centre. The displays include cubes and three-tiered planters along the High Street, baskets across The Pond and The Parade underpass, pole baskets on lampposts in various locations and we provide businesses with hanging baskets.

Winter in Watford

To celebrate the winter festivities, Watford BID co-ordinate the Winter in Watford campaign which brings together Watford Palace Theatre, Watford Colosseum, intu Watford and Watford Borough Council’s activities into a single marketing campaign. The BID organises the town centre’s Christmas lights and supports St Mary’s Church Christmas Tree festival. A dedicated site http://www.winterinwatford.com/ is used to promote all activities taking place during the winter months.

Service Excellence Awards

The Watford BID Service Excellence Awards celebrate the organisations in Watford town centre that provide excellent service to their customers and clients. From the independents and multinationals the Watford BID Service Excellence awards honour the excellent work businesses and their staff do. The categories include: Bank & Building Society, Bar, Café & Coffee Shop, Community & Voluntary, Estate Agent, Hair & Beauty, Leisure, Live Music Venue, Night Club, Professional Services, Pub, Restaurant & Hotel, Independent Retailer and National Retailer. To keep up to date with the latest on the Service Excellence Awards click here.

Watford Weekender

During our Watford Weekenders, we bring local businesses together to collectively promote Watford town centre as a great destination for shopping, dining out, leisure and business. BID businesses are encouraged to run special offers, discounts and events. All of which are promoted on a dedicated microsite, listed in the Watford Weekender brochure which is distributed to Watford households, POS materials, a marketing campaign and social media promotions.


Watford BID supports Shopmobility and its services. Shopmobility is a local charity based on the ground floor of CitiPark’s Church car park. It loans manual and battery powered wheelchairs and scooters to anyone with mobility issues for free.

Purple Flag

The BID attends Pubwatch meetings and supports the work of the night time economy in retaining the town’s Purple Flag award.

Employee App

The Watford BID app is an exclusive rewards app for Watford town centre employees. The app features unique offers from local businesses for BID business employees. Not sure if you work at a BID business? Click here to see a map of the BID area. If you’re place of work is located in this are then you are eligible for Watford BID app.

Get the app

Download the free app from Google Play or App store.

First time users will need to sign up with a unique Business Code - details of which you can get from your employer.

If you are a BID business and require a code for you staff please contact enquiries@watfordbid.co.uk.

Offer rewards

Businesses within and outside of the BID area can offer rewards.

If you are interested in offering rewards on the app, please contact enquiries@watfordbid.co.uk.

Watford Business Against Crime

Watford BID took over the Watford Business Against Crime (WBAC) scheme in April 2017, after it previously sat under the Watford & West Herts Chamber of Commerce. It’s an information sharing scheme which aims to reduce retail crime and anti-social behaviour throughout Watford town centre. For more information click here.

Designated Driver

During the 2018 FIFA World Cup, Watford BID in partnership with CitiPark ran a campaign to promote responsible drinking. Designated drivers parking in CitiPark car parks during the matches could claim free soft or hot drinks at several establishments across the town centre.

Imagine Watford

The BID supports the annual outdoor arts festival which is programmed by Watford Palace Theatre featuring spectacular performances by a number of international theatre companies. The weekend event is free and takes place across the High Street. For more information click here.

Business Improvement & Support Grant

A pilot small grant scheme aimed to help businesses develop and improve their businesses and improve the quality of the customers experience. The maximum grant available of £2000. The pilot scheme will run until March 2019. For more information click here.

Watford For You

The BID manages the Watford For You brand and its website and social media platforms aimed at reaching consumers. The site provides information to visitors, residents and workers in Watford. For more information click here.

Car Park Improvements

We work to improve entry points in the town. Working with CitiPark and the Watford Borough Council we improved lighting, paving and CCTV surveillance at Gade car park.

Clean Art

Watford BID worked with Media Gang to install clean art on the flyover by Watford Market. Clean Art is art that uses naturally dirty surfaces as the artistic canvas on which to clean away artworks using pressure washers and small brushes.

B2B Networking events

The BID hosts Business to Business networking events which are open to the BID businesses and businesses in and around Watford. We also use this opportunity to share news about the town centre and also provide workshops.

Work in Watford

The Work in Watford project was run in partnership with Watford Borough Council and local skills providers, which provides free training courses, that are fully funded by the European Social Fund, to staff working in Watford businesses and individuals who are looking for work in Watford.

Watch Watford Grow

Watford is undergoing major changes. We’ve been tracking the progress of the intu Watford £180m extension on our social media pages and sharing information on the other large developments happening in and around the town centre, including the Riverwell scheme, MLX and Watford Junction and business park proposals. See images on the Watch Watford Grow Instagram page.