Watford Business
Improvement District (BID) Ltd

Welcome to Watford BID Marketing

Watford BID reaches out to residents, visitors, shoppers, students, workers – anyone who might have an interest in coming to and using the town – through our ‘Watford For You’ brand. We do this via the website [URL to w4u website] and our pages on Twitter, Facebook and Instagram.

We work with many BID businesses helping them extend their online reach by promoting their news, offers or events across our Watford For You channels.

We use creative ways to promote Watford For You to drive traffic to our site and social media pages, including advertising during the Golf Masters at The Grove Hotel in Watford, on bus-backs, on-screen at the outdoor cinema and pitch side at Vicarage Road, home of Watford FC.

We’ve also produced a Watford For You visitors guide, which is on display at all major visitor destinations around Hertfordshire.

We use our Watford BID website and social media channels to share our own updates with the press, stakeholders, BID levy payers and anyone interested in finding out more about our company.

Click here to download our year two marketing strategy