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Camelot unveiled as new sponsor of Watford Beryl bike share scheme

National Lottery operator Camelot will sponsor Watford’s popular Beryl bike scheme for the next three years.

Camelot, operator of The National Lottery and a key local employer in Watford, has committed to helping drive down carbon emissions in Watford for its employees and local residents through sponsoring the Beryl bike share scheme.

As part of the new three-year sponsorship, a Beryl bay will be installed at Camelot’s head office on Tolpits Lane, Watford to encourage the 750+ staff to cycle part or all of their journey to work. In addition, each of the 300+ Beryl bikes in Watford will now carry the Camelot logo.

Elected Mayor of Watford, Peter Taylor, said “Camelot are a great asset to our town. They have supported our charities during the COVID-19 pandemic and are now putting resources behind our bike share scheme, which will enable more people to use and enjoy it. I’d like to thank them for this sponsorship.”

Nigel Railton, CEO, Camelot said: “We’ve always been proud to call Watford our home and so are delighted to be able to support the local Beryl bike share scheme, which has proved so popular among residents.

“As an organisation, we are acutely aware of the corporate and social need to drive down carbon emissions in any way we can. This scheme makes cycling accessible, especially to Camelot employees, and encourages people to leave their cars at home – this means reductions in CO2 emissions, traffic congestion and improvements to people’s health and wellbeing. We are extremely happy to support the local environment, residents and, of course, our employees in this way.”

Co-founder and CEO of Beryl Bikes, Philip Ellis, said, “It’s great to have a partner like Camelot - who operates The National Lottery, which funds so many community and sporting initiatives across the nation. Our Watford scheme has gone from strength to strength since launch, having supported key workers to travel free throughout the peak of the pandemic, become a fundraising tool for the Watford COVID-19 relief fund, as well as the recent introduction of e-Bikes. This local partnership with Camelot shows that we’re proud to call Watford home.”

As operator of The National Lottery since 1994, Camelot’s primary objective is to maximise returns to National Lottery Good Causes through selling tickets in a socially-responsible way – delivering, on average, around £30 million each week to these Good Causes.